Instagram has been around since way back in 2010 and was bought by Facebook in 2012 for $1,000,000,000!
You can share pictures and videos, which other folk with similar interests find, then like, comment and share.
I’d not used it until recently… first stop was to have a word with my man Mark Longbottom who has achieved over 1,200,000 likes for his efforts with Instagram.
Two key takeaways were to use plenty of relevant #hashtags and loading 3 images / videos at a time to give balance to the visual impact when folk view on a PC.
I’d loaded up 18 images before today when I went to visit Phil and we decided to focus on his St James of London range. Historically we’ve produced a blog post which included a video… after we shot today’s video I suggested that we produce sub 1 minute videos around each of the 5 products in the fragrance collection and then share them on Instagram.
We downloaded the Instagram app onto Phil’s phone and I coached him through set up and how to load up images and 10 of his Facebook friends connected up in the next 20 minutes!
I created a bunch of relevant #shaving hash tags and picked a 6th image of the shop sign pointing to the video stack!
I know what you’re thinking… What’s the point of Instagram? For Phil he wants to build up his online sales as well as his barbering and since Instagram is global he could be selling around the world off the back of sharing a few images each day. Time will tell…
If you’d like to discuss how to evolve your business online then let’s talk.